But I don’t drink lemonade I drink Kool-Aid,” he quipped to Rolling Stone. “The music is dope, and the visuals are fly as fuck. Journeying back to his LBC-style rap roots, Snoop released Coolaid in 2016, a play off Beyonce’s acclaimed visual album Lemonade. The album peaked at No.14 on the Billboard 200.
Although Snoop found himself toying with funk again, he enlisted Rick Ross and Kendrick Lamar on “I’m Ya Dogg” for a welcome splash of hip-hop.
The sonic pairing of these two produced some of Snoop’s biggest records and with the veteran rapper’s 2015 album, Bush, the duo’s chemistry was further confirmed. The oft-overlooked effort was an appropriate tribute given the influence funk music had over both of the artists’ career, but failed to garner much chart impact.Īfter a few diversions into other genres, Snoop Dogg returned to a sound and producer he’s eminently familiar with, thanks to a re-teaming with Pharrell Williams. artist Dam-Funk to produce 7 Days of Funk. In 2013, Snoop Dogg renamed himself Snoopzilla and teamed up with modern L.A.
On the 2007 single “Sensual Seduction”, Snoop’s vocals are bathed in Auto-Tune, a nod to the robo-funk era of Zapp and Roger and Parliament. Dre and Snoop Dogg knew their history, and created gangsta funk magic on wax. The west coast emcee’s admiration for funk music is apparent throughout his repertoire, dating back to his debut album’s cuts like “G Funk (Intro)” and “WBallz”. Snoop Dogg’s musical taste spans farther than his hip-hop and pop collaborations. 1 spot on the Hot 100 for six consecutive weeks and was certified 7x platinum. However, Uncle Snoop’s best chart-performing pop hit thus far was his collaboration with Katy Perry on 2010’s “California Gurls”. 3 on the Hot 100, and Nickelodeon-birthed Big Time Rush’s “Boyfriend”. Snoop Dogg later dipped deeper into bubblegum pop, offering his lyrical smoothness to pop hits like The Pussycat Dolls‘ “Buttons”, which peaked at No. Taking his “gangsta” persona further into the mainstream, Snoop Dogg recruited Justin Timberlake for the soul-tinged, Neptunes-produced “Signs,” featuring frequent Snoop Dogg-collaborator Charlie Wilson. The duo earned their most famous hit to date, 2004’s “Drop It Like It’s Hot”, due largely to the song’s sparse beat, consisting mainly of tongue clicks and a hissing drum machine. Snoop’s debut single, “Who Am I (What’s My Name)”, weaved together his insouciant flow with a George Clinton-influenced beat (Clinton’s “Atomic Dog” was actually reworked to shout out Snoop himself), and the young MC rapped about his “bank roll on swole”.ĭoggystyle led to further classic Snoop hits, like “Murder Was the Case” and the No Limit-blessed “Still a G Thang,” before the rapper connected with super-producer Pharrell Williams on a heap of Dogg’s later cuts, including the 2002 summer earworm “Beautiful”. Dre’s The Chronic, Snoop Dogg garnered enough clout to kick-start his rap career. With the guidance and exposure received after his assistance on Dr. With the impending release of his fifteenth studio album Neva Left - out Friday (May 19) - Uncle Snoop prepares to take his fans through “the evolution of the dogg”.Īs the “Doggfather” readies his forthcoming record, Billboard takes a look back at the storied rap career of Snoop Dogg, from gangsta rap frontman to his reggae transformation.
Nearly a quarter centure since Doggystyle’s debut, one of rap’s OGs has managed to maintain his relevance in the fickle hip-hop industry, despite venturing off into other genres (remember Snoop Lion?) and business endeavors. Snoop Dogg Shares Album Art for 15th Solo Album 'Neva Left'
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